Writing class for bloggers and marketers in SF Bay Area

As an experiment, I'm giving a version of my most popular writing and editing workshops at a night school in the East Bay (San Francisco). Three 90-minute classes on consecutive Tuesdays. Ridiculously cheap. If you've been holding off, here's your big chance.

Register here for a class I'm giving late February through early March at a night school east of San Francisco.

Creating Compelling Content

How To Add Journalistic Verve To A Personal Blog Or Business Marketing Materials

Join former Associated Press journalist and PR writing coach Lauren Edwards for writing and editing workshops like those she created for Intel, Yahoo, and Google to promote their businesses through engaging content.

Lauren has been creating and giving workshops for the past 10 years in Silicon Valley as well as across the United States and overseas, including for groups in Russia, China, India, Australia, Korea, Taiwan, Japan, Indonesia, Malaysia and Singapore.

In three 90-minute sessions, you will revise or develop content that successfully promotes your business or cause. You'll learn how to boost the relevance and appeal of existing source material and save time in the process of developing more effective new material.

Principles apply to blogs, brochures, flyers, Web copy, award submissions, case studies, PowerPoint, social media posts, and magazine and news articles.

Who should attend: Business operators, nonprofit volunteers, corporate marketers, PR pros, bloggers, website writers and editors, and free lancers

When: 7 p.m. to 8:30 p.m. on three consecutive Tuesdays in late February and early March -- 2/28, 3/6, 3/13

Where: Castro Valley Adult and Career Education, 4430 Alma Ave., Castro Valley, CA 94546

Map and driving directions

Castro Valley Adult and Career Education is located smack in the middle of the East Bay, less than 25 minutes drive from Berkeley, Fremont, Danville and Pleasanton.

If you're flying, use Oakland International Airport. Second best is San Jose International Airport.

What to bring: Raw source material or early drafts of communications intended to capture the attention of people you'd like to influence, for profit or for a cause

Laptop is optional. You can use pen on paper, if you prefer to travel light.

Course emphasis: How to ...

... arrest the attention of skimmers and glue their eyeballs to your words

... gain traction with your audience through greater relevance and credibility

... use structure information for higher impact (It ain't like they taught you in school.)

... quickly filter out information that will induce MEGO (My Eyes GlazeOver)

The price is ridiculously low at $39. Normally, it would cost around $3,000 for a corporate class of similar value.