Thursday, April 1, 2010
April Fools' Day: Edwards to Terminate Best-of-Breed Educational Assistance; Cult-Like Status Fades to Legend; Your Guru No More
SAN MATEO, Calif., April 1, 2010 -- Lauren Edwards, a leading provider of educational guidance for professionals in the public relations industry and an unparallelled specialist in delivering best-of-breed customized workshops for technology companies in emerging markets, today announced termination of her revolutionary campaign against corporate communications featuring formulaic leads and canned messaging.
"At a time when more PR professionals are increasingly challenged to compose corporate communications that provide clients with a more streamlined internal approval process, it is crucial that they seek out robust, scalable and secure solutions to their writing challenges," said Edwards, writing coach at the Silicon Valley office of Edelman. "Therefore, I will heretofore downsize my cult-like status as a guru of approachable communications methodologies and join them in writing dense paragraphs, choosing Latinate words over Anglo-Saxon and misusing semicolons as a means to position their clients as thought leaders."
Kidding, of course.
Happy April Fools' Day!